It was @riccwebb to the power of rad a.k.a fucking awesome...!
Love it...!
"You can't be everything for everyone, so stand for something."
1: innovate (oppertunities built on lack of access) create new niches
2: all the small things
3: consistency (of product and service)
4: focus (you must be able to tell others exactley what you experience)
5: passion
6: tell a compelling story
"Deciding not to spend money on marketing forces us to try new things."
Awesome story, very well executed. Whether it's for me or not...!